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Traders and service providers If you are opening a new shop, launching a business or expanding an established one you can make sure everybody knows about it through news stories, written by Cathy Watson Associates, and targetted at the local media and trade publications. Tell your own customers too through a newsletter which can also include some of their achievements. Ask about our subscription service - by emailing cathy@cwassoc.co.uk - which will allow you access to unlimited advice and access to web space through Cathy Watson Associates. Newsletters
You can benefit from promoting not only your business but the activities it supports - eg sport, dancing, music, collectables - in a personalised newsletter. Customers enjoy reading about the achievements of others who share their interests and if you ask them they would probably be delighted to be mentioned in a newsletter which Cathy Watson Associates can produce for you, carrying out interviews, writing articles, designing the layout and, if you wish, sending it to you electronically so that you can print off as many copies as you like, when you like, through your own computer. Highlight one of your customers, mention others and go on to talk about progress being made by your business, new products, new staff, any landmark anniversaries coming up. Stories in your newsletter could also be of interest to the media which would give you a wider audience. It's good for the name of your business to be well known, new customers will know where you are, loyal customers will share your pride in achievements and suppliers will know they have found a good outlet.
News stories
Journalists don't always have the time to keep track of new shops or businesses or expansion plans and planning applications but are delighted to receive well crafted news stories and pictures for publication. Don't miss out on this opportunity of keeping the community up to date with your progress. The media love to hear quirky stories too, all the better if they are ready to slip straight on to a page. Speak to Cathy Watson Associates if there is something you think could make the news, we will assess its news value, advise on putting a story together or write it for you and then send it to the appropriate people. Contact us
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